picture of IK staff in front of African American Museum
Insight

Where would you like to go?

A woman with blond wavy hair in a blue button up shirt stands smiling beside a brick wall
Kate Rees UX Writer/ Designer

Overview

What happens when creatives and technologists are let loose on the Washington DC National Mall? 

 

Some of this:

a man and a woman point to large screen interactives

...more of this: 

Man plays with interactive screen in a museum while woman watches

...and a lot of this:

group of people smile while looking at a screen in a museum

Whether we are learning from the clever innovations of other designers or seeing our own installations at work, there’s nothing like exploring together as a team. 

group of people looking at a monitor with the words where would you like to go

“Where would you like to go?” That’s our wayfinder in the Smithsonian National Museum of Natural History, and if you are looking to navigate the museum, may we humbly recommend that you let it guide your journey. As for where the IK team would like to go? The possibilities are endless. 

 

Maybe we’ll let this sign be our guide…

sign that says fun for everyone in english and spanish