In early 2008, Interactive Knowledge collaborated with California Newsreel to produce a pair of web sites for the four-hour PBS documentary “Unnatural Causes: Is Inequality Making Us Sick?” This series explores racial and socio-economic inequities in health among Americans. A mini-web at PBS.org site was produced to support the PBS broadcast premiere of the series. The mini-site includes video clips, resources, and transcripts in addition to a “Share your story” section that allows the public to respond with personal stories of health inequity.
The official film and outreach campaign is a powerful and comprehensive “go-to spot” for promoting health equity and fighting socio-economic conditions and policies that exacerbate the problem. The full site includes marketing materials for the film, an Action Center for activists and practitioners, an extensive database of health equity resources, case studies, interactive learning activities, and a database of organizations working toward health equity.
