That is a headline that jumps out at you. It certainly got my attention - having worked on a CD-ROM or two at the beginning of my career.
In an interview with Venture Beat recently, Jay Sullivan, Mozilla’s Vice President of Products,
made the case against building native apps, partly because of the cost and the number of different apps that have to be developed, but mainly because HTML5 now makes it possible to use a browser to deploy content across mobile platforms. Sullivan argues that it is no longer required that one build a native application to get software onto a mobile phone.
Our experience is that clients want to be on mobile devices but don't realize that to reach the masses means, as Sullivan correctly points out, developing different apps each requiring a different skill set and a separate development (and creative) process to produce - at a cost for each. It gets expensive really quickly. And without a solid, clear strategy for mobile - is it worth it?
While the death of the native mobile app is certainly premature, I for one welcome HTML5 as a new way to make the mobile web more open so we can offer the best solution for a client to be on mobile that reaches the most people in a simple, focused yet, most importantly, cost effective manner.
Do you agree? Read more about what Jay Sullivan had to say: http://venturebeat.com/2011/11/09/mobile-web/
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