The Corporation for Public Broadcasting has initiated a public awareness campaign that will give PBS and NPR viewers and listeners a chance to share with the world why they are passionate about the programming offered through public broadcasting. IK has created a powerful back-end tool that will be used by hundreds of stations across the country. The stations are soliciting testimonials from their audiences. These testimonials can be submitted directly to the My Source web site as text with photos, video or audio. CPB chose IK to work on this phase of the project because of earlier success with the PBS StoryShare project.